French lingerie brand Etam goes back to basics for its fall-winter 2020 campaign. Starring models Constance Jablonski, Lena Simonne, Melodie Vaxelaire, and Chiara Scelsi, the studio portraits focus on sleek shapes. The women look carefree and chic in new season designs. Chiara marks her first appearance for the brand while the other three posed for Etam before. Fall focuses on trends like delicate lace, floral prints, mesh materials, and keyhole cutouts. A color palette sticks with neutral black and white in addition to shades of forest green, magenta, and dusty rose. Autumn also highlights seamless designs that deliver not only style but comfort. For beauty, models keep it natural with wavy tresses and barely there makeup.
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