Eats Lingerie debuts its first collection with a sizzling campaign starring model Erin Michelle Cummins. LA-based creative, Chris Applebaum, is the director of the brand with creative direction by Gemma Louise May. The blonde bombshell appears in images captured by Sonny Matson on location in Malibu, California. Called Black Cherry, Eats’ debut line includes a bra, garter belt, g-string, and pasties. These designs are made from delicate lace, satin trims, gold hardware, and cherry charms. For beauty, Erin turns up the heat with polished waves by hairstylist Randi Petersen and Stacy Salazar on makeup.
“[We] want everything to be maximum SEXY all the time. This means demi cup bras, lots of exposed booty so we see more skin, translucent and lace fabrics so we can amp up the sexy factor even more. But – most importantly – lingerie is intimate, so we want your experience with Eats Lingerie to feel personal,” Applebaum states about the debut collection.