Erin Michelle Cummins Sizzles in Eats Lingerie’s Debut Collection

Joanna Elizabeth

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Published June 23, 2020

Erin Michelle Cummins stars in Eats Lingerie Black Cherry campaign.
Erin Michelle Cummins stars in Eats Lingerie Black Cherry campaign.

Eats Lingerie debuts its first collection with a sizzling campaign starring model Erin Michelle Cummins. LA-based creative, Chris Applebaum, is the director of the brand with creative direction by Gemma Louise May. The blonde bombshell appears in images captured by Sonny Matson on location in Malibu, California. Called Black Cherry, Eats’ debut line includes a bra, garter belt, g-string, and pasties. These designs are made from delicate lace, satin trims, gold hardware, and cherry charms. For beauty, Erin turns up the heat with polished waves by hairstylist Randi Petersen and Stacy Salazar on makeup.

Related: Elsa & Georgia Stun in FL&L x Victoria’s Secret Summer 2020 Campaign

“[We] want everything to be maximum SEXY all the time. This means demi cup bras, lots of exposed booty so we see more skin, translucent and lace fabrics so we can amp up the sexy factor even more. But – most importantly – lingerie is intimate, so we want your experience with Eats Lingerie to feel personal,” Applebaum states about the debut collection.

Eats Lingerie Debut Campaign

Eats lingerie unveils its debut collection called: Black Cherry.
Eats lingerie unveils its debut collection called: Black Cherry.
Erin Michelle Cummins flaunts her figure in Eats Lingerie Black Cherry campaign.
Erin Michelle Cummins flaunts her figure in Eats Lingerie Black Cherry campaign.
Eats Lingerie features daring silhouettes with debut collection.
Eats Lingerie features daring silhouettes with debut collection.
Erin Michelle Cummins is the face of Eats Lingerie Black Cherry campaign.
Erin Michelle Cummins is the face of Eats Lingerie Black Cherry campaign.
Erin Michelle Cummins poses in Malibu, California, for Eats Lingerie campaign.
Erin Michelle Cummins poses in Malibu, California, for Eats Lingerie campaign.
Model Erin Michelle Cummins does a hair flip in Eats Lingerie Black Cherry campaign.
Model Erin Michelle Cummins does a hair flip in Eats Lingerie Black Cherry campaign.
Posing poolside, Erin Michelle Cummins fronts Eats Lingerie Black Cherry campaign.
Posing poolside, Erin Michelle Cummins fronts Eats Lingerie Black Cherry campaign.
Stripping down, Erin Michelle Cummins poses for Eats Lingerie campaign.
Stripping down, Erin Michelle Cummins poses for Eats Lingerie campaign.


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