As the curtain falls on the year, Persol unveils its final brand campaign for the fall-winter 2023 season, a celebration of a century-long legacy in design and elegance. The campaign serves as a visual manifesto, capturing the eyewear and sunglasses brand’s understated DNA and unique spirit. It’s not just a look back at a storied past but a compelling glimpse into an exciting future.
Persol Fall/Winter 2023 Campaign
The spotlight of the season is on three new eyewear designs—Elio, Francis, and Greta—each a tribute to Persol’s Italian heritage. Elio stands out with its keyhole bridge and square shape, offering a modern twist on a classic design.
On the other hand, Francis opts for a low and wide rectangle shape, exuding a sense of tailored refinement. Greta, inspired by the 1970s, features a squared pilot frame, appealing to those who appreciate a touch of vintage flair.
These new icons are flanked by a dynamic ensemble of emerging and signature styles, catering to a diverse audience. From long-time aficionados who appreciate intricate design to modern fashionistas seeking tailored elegance, and even high-performance individuals who demand functionality, the campaign has something for everyone.
This follows Persol’s summer campaign, which was a study in understated luxury, setting the stage for this season’s focus on timeless craftsmanship and iconic designs. Models pose in neutral outfits, placing a spotlight on the sleek eyewear designs.
