Hana Jirickova Models Peek & Cloppenburg’s Effortless Summer Style

Joanna Elizabeth

/

Published June 15, 2024

Hana Jirickova poses for Peek & Cloppenburg's spring-summer 2024 campaign.
Hana Jirickova poses for Peek & Cloppenburg’s spring-summer 2024 campaign. Photo: Andreas Ortner

Starring Hana Jirickova, the Peek & Cloppenburg spring-summer 2024 campaign captures the essence of relaxed elegance in the sun-drenched landscape of Ibiza. Photographer Andreas Ortner frames Jirickova, who exudes effortless sophistication in a black tank top and flowing white palazzo pants.

Peek & Cloppenburg Spring/Summer 2024 Campaign by Andreas Ortner

Showing wide-leg palazzo pants, Hana Jirickova fronts Peek & Cloppenburg's spring-summer 2024 ad,
Showing wide-leg palazzo pants, Hana Jirickova fronts Peek & Cloppenburg’s spring-summer 2024 ad. Photo: Andreas Ortner

The campaign’s aesthetic, styled by Elke Dostal, pays tribute to minimalist styles. The black and white ensemble worn by Jirickova creates a striking contrast against the natural backdrop of Ibiza’s rocky terrain and agave plants. Previously, Hana Jirickova showcased her versatility in Calzedonia’s summer swimsuit campaign

Lounging in Ibiza, Hana Jirickova wears Peek & Cloppenburg's spring-summer 2024 arrivals.
Lounging in Ibiza, Hana Jirickova wears Peek & Cloppenburg’s spring-summer 2024 arrivals. Photo: Andreas Ortner

The loose-fitting palazzo pants provide a sense of freedom and movement, while the fitted tank top accentuates Jirickova’s silhouette. This look, completed with subtle makeup by Denise Grundman and natural hair styled by Georgios Tsiogkas, speaks to the timeless appeal of simple garments.

Looking tranquil in black and white, Hana Jirickova fronts the Peek & Cloppenburg spring-summer 2024 campaign.
Looking tranquil in black and white, Hana Jirickova fronts the Peek & Cloppenburg spring-summer 2024 campaign. Photo: Andreas Ortner

Under the art direction of Alexis Zuerflü, the advertisement brings a fresh perspective to classic summer fashion. The use of neutral tones and clean lines reflects a return to basics, emphasizing design over excessive embellishment.


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