Lanvin shows Paris Hilton in a different light for its spring-summer 2021 campaign. Known for her long tresses and girly style, the socialite shows a more elegant side in studio portraits captured by Mert & Marcus. Stylist Carlos Nazario highlights sleek jackets, frilled dresses, and statement accessories. For beauty, hairstylist Jimmy Paul works on her short coif with makeup by Etienne Ortega. The blonde bombshell has been landing a number of campaigns lately, including Coach, Valentino, and SKIMS.
“Inspired by the 1950’s portraits of New York City’s society women, then referred to as “swans”, this campaign interprets the modern-day swan – the influencer. Bruno Sialelli chose Paris Hilton as the incarnation of this mediatic era in today’s society being at its origin. Paris Hilton installed a new paradigm based on self-generated way of communicating which influenced and inspired new generations, amplified by social networks and mainstream media,” the press release states.