Pamela Anderson partners with denim brand RE/DONE, heralding a new era in sustainable fashion. The collection, featuring green jeans and apparel, spotlights Anderson’s commitment to the environment. Featuring twenty-five items, the range includes jeans, t-shirts, sweaters, and denim shirts, each crafted with vegan principles.
Pamela Anderson for RE/DONE & Pam 2024 Ad
Photographed by Lea Colombo, the campaign showcases Anderson in a series of studio images. Known for her distinctive minimal makeup and flowing blonde locks, she exudes a relaxed, effortless cool. This marks a shift from her recent glamorous appearance in the Smashbox Isn’t it Iconic campaign, embracing a more laid-back style for RE/DONE.
This partnership underscores a commitment to environmentally friendly production techniques. Each item is created using sustainable methods, including gentle washing processes and the reuse of fabrics.
Additionally, it incorporates innovative materials such as regenerative cotton sourced from California and leather alternatives derived from apples. The endeavor showcases Anderson’s dedication to environmental protection, highlighting the use of raw organic cotton.
This partnership with RE/DONE bridges the gap between fashion and ethics. Matching the collection’s theme, the star channels a joyous mood in the studio portraits.
