NOWNESS Takes on the Controversial ‘Thigh Gap’ with New Video

Joanna Elizabeth


Published May 27, 2014

The Magic Gap on

The Magic Gap-Famed fashion photographer Guy Aroch filmed a video documenting the ever so elusive inner thigh gap that society has become increasingly obsessed with. The video, which was made as part of NOWNESS’ weekly series #DefineBeauty,shines a light on varying views on beauty and body image. Aroch took to the streets of SoHo and Central Park to ask passers-by what they thought the definition of The Magic Gap was. NOWNESS says Aroch sought to “diffuse” the situation by shedding a softer light on the hotly debated topic. “It was more of a comment on the mysterious fixation women have, because as a male, I didn’t even know it was a thing.” says Aroch.

Screen grab from the video
Screen grab from the video featuring Chanel Iman

Although Aroch attempted to defuse the tension and controversy surrounding The Magic Gap, he may have unintentionally ruffled some more feathers as the video garnered mixed reviews from viewers. Many people expressed their anger at Aroch’s use of “super-thin” models such as Chanel Iman, Alyssa Miller, Elsa Hosk and Sports Illustrated’s Gigi Hadid in the video which they felt further objectified women, while some were left feeling bored and others took a more neutral stance on the body obsession.

Recent Updates

Zuhair Murad Bridal Spring 2025

Zuhair Murad Bridal’s Spring 2025 Dresses Are a Must-See

Zuhair Murad's Bridal Spring 2025 collection is a captivating tribute to ancient Phoenician culture, weaving historical opulence with modern bridal ...
Neus Bermejo

Neus Bermejo Takes on Luxe Looks for L’Officiel Arabia

In the April 2024 issue of L'Officiel Arabia, Neus Bermejo emerges as a vision of "Skyline Chic," captured by the ...
Leighton Meester St John

Leighton Meester Shines in St. John & Edie Parker Collab

Leighton Meester resurrects the charm of her Gossip Girl character in the recent collaboration between St. John and Edie Parker ...
Zara SRPLS Spring 2024

Zara SRPLS Spring 2024: Utilitarian Style Made Chic

In the spring-summer 2024 unveiling of Zara's SRPLS CLLCTN 12, the mood is one of sophisticated ease, bridging the gap ...
Gisele Bundchen Vivara Jewelry Mothers Day

Gisele Bundchen is Ethereal in Vivara’s Mother’s Day Ad

Gisele Bundchen shines in Vivara's Mother's Day campaign for 2024, celebrating the unspoken bond of motherhood. The Brazilian supermodel and ...
How Smell Good Featured

How to Smell Good All Day: A Guide to Personal Freshness

Knowing the subtle art of how to smell good extends beyond mere fragrance application. It involves a detailed routine with ...

Leave a Comment