The North Face x Gucci Delivers Explorer Style

Joanna Elizabeth

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Published December 24, 2020

The North Face x Gucci announce collaboration.
The North Face x Gucci announce collaboration.

Gucci teams up with iconic outerwear brand The North Face for a new collaboration. Its campaign captured in The Alps features images shot by Daniel Shea. Made with creative direction by Alessandro Michele and Christoper Simmonds‘ art direction, advertisements showcase models exploring the outdoors. Outerwear silhouettes include shapes from TNF’s 1970s silhouettes such as puffer jackets, down coats, and voluminous vests.

Related: Gucci Hosts 90s Office Party for Holiday 2020 Campaign

In addition to outerwear, sweatshirts, t-shirts, hiking boots, and luggage are included in the collection. Backpacks are also made from the recyclable ECONYL material with bold prints. The North Face x Gucci collection will debut in China starting on December 29th. “Featuring the combined logo of both brands, The North Face’s three curved lines and the green-red-green Gucci Web stripe, also appears on a dedicated label,” the release states.

The North Face x Gucci Campaign

Outdoor style takes the spotlight in The North Face x Gucci campaign.
Outdoor style takes the spotlight in The North Face x Gucci campaign.
Bold colors and prints stand out in The North Face x Gucci campaign.
Bold colors and prints stand out in The North Face x Gucci campaign.
Outerwear from The North Face x Gucci collaboration features 1970s inspired silhouettes.
Outerwear from The North Face x Gucci collaboration features 1970s inspired silhouettes.
Backpacks from The North Face x Gucci collaboration are made from sustainable material.
Backpacks from The North Face x Gucci collaboration are made from sustainable material.
Models pose in The Alps for The North Face x Gucci campaign.
Models pose in The Alps for The North Face x Gucci campaign.
An image from The North Face x Gucci's advertising campaign.
An image from The North Face x Gucci’s advertising campaign.
The North Face x Gucci showcase a new collaboration.
The North Face x Gucci showcase a new collaboration.
Models are all smiles in The North Face x Gucci campaign.
Models are all smiles in The North Face x Gucci campaign.
Exploring the outdoors, The North Face x Gucci showcases wanderer styles.
Exploring the outdoors, The North Face x Gucci showcases explorer styles.
A look from The North Face x Gucci's collaboration.
A look from The North Face x Gucci’s collaboration.
Models go sightseeing in The North Face x Gucci campaign.
Models go sightseeing in The North Face x Gucci campaign.
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