Gucci teams up with iconic outerwear brand The North Face for a new collaboration. Its campaign captured in The Alps features images shot by Daniel Shea. Made with creative direction by Alessandro Michele and Christoper Simmonds‘ art direction, advertisements showcase models exploring the outdoors. Outerwear silhouettes include shapes from TNF’s 1970s silhouettes such as puffer jackets, down coats, and voluminous vests.
In addition to outerwear, sweatshirts, t-shirts, hiking boots, and luggage are included in the collection. Backpacks are also made from the recyclable ECONYL material with bold prints. The North Face x Gucci collection will debut in China starting on December 29th. “Featuring the combined logo of both brands, The North Face’s three curved lines and the green-red-green Gucci Web stripe, also appears on a dedicated label,” the release states.