Get ready to be enchanted as Neiman Marcus kicks off the festive season with its highly anticipated holiday 2024 campaign, ‘A Neiman’s Fantasy.’ This year marks the 98th year of the iconic Holiday Book, and model Meghan Roche takes center stage on the cover.
Neiman Marcus Holiday 2024 Campaign
The Holiday Book is a treasure trove of luxury, featuring an impressive 300 brands, including powerhouses like Schiaparelli, Carolina Herrera, and Judith Leiber. Each piece is carefully crafted for occasion dressing.
The campaign’s aesthetic blends fairytale fantasy and folklore, with Roche showcasing an array of show-stopping looks. Think a yellow floral-embellished mini dress and snake-adorned clutch bag. Every piece oozes glamour and sophistication.
To bring this whimsical world to fruition, Neiman Marcus has created an immersive experience that will debut in-store windows, visual displays, and across social media.
In addition, an enchanting film accompanies the campaign, featuring Roche in an idyllic setting complete with butterflies, snow, and hot air balloons.
Whatever happened to Christmas?