Private Wishes: You-Mi, Esther, Mona Front Miu Miu Holiday 2022 Campaign

Joanna Elizabeth

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Published December 2, 2022

You-mi Lee stars in Miu Miu Holiday 2022 campaign.
You-mi Lee stars in Miu Miu Holiday 2022 campaign. Photo: Tyrone Lebon

Miu Miu debuts its Private Wishes Holiday 2022 campaign, which embraces contrasting aspects. Actresses You-mi Lee and Esther McGregor, who is also the daughter of actor Ewan McGregor, and model Mona Tougaard are featured in the advertisements. 

Miu Miu Holiday 2022 Campaign

Esther McGregor, daughter of Ewan McGregor poses for Miu Miu Holiday 2022 campaign.
Esther McGregor, daughter of Ewan McGregor poses for Miu Miu Holiday 2022 campaign. Photo: Tyrone Lebon

The designs, which Tyrone Lebon photographed, include extremely short tops, skirts with embellishments, and sparkling jewelry. The collection takes the approach that fashion should be like a uniform, but it also has elements of playfulness, such as glitter and feathers. 

Miu Miu Holiday 2022 Campaign
Mona Tougaard fronts Miu Miu Holiday 2022 campaign. Photo: Tyrone Lebon

A conversation between clothing reduced to its beautiful essence and detail richness and the functionality merged with aesthetics are conceived to stimulate imagination and to appeal to personal fantasies, all of them different, individual, gently provocative.

Miu Miu
Actress You-mi Lee wears a white dress in Miu Miu Holiday 2022 campaign.
Actress You-mi Lee wears a white dress in Miu Miu Holiday 2022 campaign. Photo: Tyrone Lebon

The Miu Wander bag, crafted from three-dimensional matelassé napa leather, takes the stage as the accessory that steals the show. Be Good Studios’ Lina Kutsovskaya works on art direction for the holiday campaign. Don’t forget to check out Miu Miu’s latest jewelry, modeled by Isadora Bjarkardóttir Barney.

Esther McGregor fronts Miu Miu Holiday 2022 campaign.
Esther McGregor fronts Miu Miu Holiday 2022 campaign. Photo: Tyrone Lebon

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