Missoni’s Bold Eyewear Campaign Will Have You Dreaming of Summer

Joanna Elizabeth

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Published May 15, 2024

Ana Portela poses in Missoni eyewear spring-summer 2024 campaign.
Ana Portela poses in Missoni eyewear spring-summer 2024 campaign. Photo: Dan Beleiu

Missoni captivates with its spring-summer 2024 eyewear campaign, showcasing a dazzling array of sunglasses and optical frames. Shot by photographer Dan Beleiu, the ads star models, including Ana Portela and Valeria Buldini. Set in mirrored visuals, the images reflect Missoni’s iconic aesthetic.

Missoni Eyewear Spring/Summer 2024 Campaign

Valeria Buldini models mask sunglasses for Missoni eyewear spring 2024 collection.
Valeria Buldini models mask sunglasses for the Missoni eyewear spring 2024 collection.

The spring 2024 eyewear collection stands out with bold silhouettes and vibrant colors, signature elements that have long been associated with Missoni. The lineup includes a variety of styles, from mask sunglasses with gradient lenses that offer a sleek, futuristic look to oval-shaped frames.

A look at the optical frames from Missoni eyewear's 2024 collection.
A look at the optical frames from Missoni eyewear’s 2024 collection. Photo: Dan Beleiu

Each piece is designed to stand out, featuring lightweight materials combined with distinctive metal logo detailing, ensuring that fashion-forward consumers will find something to enhance any ensemble.

Red cat eye sunglasses stand out in Missoni eyewear's spring-summer 2024 collection.
Red cat eye sunglasses stand out in Missoni eyewear’s spring-summer 2024 collection. Photo: Dan Beleiu

This season’s offerings follow the brand’s recent beachwear campaign featuring supermodel Irina Shayk. Styled by Lorenzo Posocco, the frames are paired with iconic prints and bold colors that reflect the warm weather season.

Missoni eyewear uses mirrored imagery in its spring-summer 2024 ad.
Missoni eyewear uses mirrored imagery in its spring-summer 2024 ad. Photo: Dan Beleiu

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