Maje Spring 2024: Casual Chic Style Takes the Spotlight

Joanna Elizabeth


Published February 14, 2024


Updated February 18, 2024

Maje Spring 2024 Campaign
Andreea Diaconu lounges in Maje’s red ensemble for the spring-summer 2024 campaign. Photo: Maje

In its latest spring-summer 2024 campaign, French brand Maje celebrates the understated luxury of simplicity and comfort. With model Andreea Diaconu at the forefront, each ensemble is a seamless blend of functionality and style.

Maje Spring/Summer 2024 Campaign

Posing chicly, Andreea Diaconu showcases Maje's classic trench coat for spring-summer 2024.
Posing chicly, Andreea Diaconu showcases Maje’s classic trench coat for spring-summer 2024. Photo: Maje

The campaign unfolds with relaxed sophistication, starting with the trench coat that exudes a sense of effortless chic. The narrative transitions from structured outerwear to the fluidity of relaxed jeans and suiting separates for spring outfits.

Maje highlights an intricate white lace dress for its spring-summer 2024 ad.
Maje highlights an intricate white lace dress for its spring-summer 2024 ad. Photo: Maje

Maje’s jeans are a study in tailored casualness, with a fit that’s neither too tight nor excessively loose, embodying a laid-back yet polished aesthetic. They’re paired with fashionable top styles, from knitted to loose. Suiting separates follow suit, focusing on clean lines and subtle details.

The epitome of elegance, Andreea Diaconu wears a pastel suit in the Maje spring 2024 campaign.
The epitome of elegance, Andreea Diaconu wears a pastel suit in the Maje spring 2024 campaign. Photo: Maje

Meanwhile, breezy dresses capture an unassuming elegance and movement, evoking a sense of freedom and ease perfect for the warmer months. The Maje spring 2024 collection stands in soft contrast to the vibrant energy of the previous fall’s London shoot.

It swaps the dynamic cityscape for a more serene backdrop that allows the clothes themselves to become the focal point. The styling by Charlotte Collet and artistic direction by Lolita JB highlight captivating and accessible looks.

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