Maje Goes Back to School with Fall 2018 Campaign

Celebrating its 20th anniversary this year, Maje looks to high school with the launch of its fall-winter 2018 campaign. Models Agnes Nieske Abma, Serena Sy and Irene Guarenas pose in school portraits paired with product shots. Photographed by Coco Capitan, the advertisements feature doodles also drawn by the creative. Stylist Charlotte Collet spotlights the new season’s knit sweaters, fringed bags and combat boots. Louis Ghewy works on hair with Georgina Graham on makeup.