Eileen Gu is Winter Chic in Louis Vuitton Twist Bag Campaign

December 17, 2021
Eileen Gu stars in Louis Vuitton Twist Bag winter 2021 campaign.
Eileen Gu stars in Louis Vuitton Twist Bag winter 2021 campaign.

Gold-medal freestyle skier Eileen Gu takes the spotlight for the latest Louis Vuitton campaign featuring its Twist bags. Shot for the winter 2021 season, she poses on location at the Italian Dolomites’ Messner Mountain Museum Corones. Photographed by Carlijn Jacobs, Eileen enchants against a snow-filled backdrop.

She wears the bag along with form-fitting bodysuits, stylish knits, and flared trousers. A signature bag, Twist is known for its LV Twist lock closure. This season, the fashion house introduces new colors and monogram flower-adorned chains. For beauty, Min Kim works on Eileen’s flawless makeup with sleek tresses by hairstylist Olivier Schawalder.

Related: Eileen Gu Fronts Tiffany & Co. ‘Knot Your Typical City’ Campaign

“Designed by Architect Zaha Hadid, the museum is built into the top of a mountain, offering stunning, panoramic views of the Dolomites. While retaining the iconic LV Twist lock that highlights the Maison’s heritage, the bag is reinvented every season,” Louis Vuitton shares.

Louis Vuitton Twist Bag Winter 2021 Campaign

Freeski athlete Eileen Gu fronts Louis Vuitton Twist bag campaign.
Freeski athlete Eileen Gu fronts Louis Vuitton Twist bag campaign.
A look at the Louis Vuitton Twist bag.
A look at the Louis Vuitton Twist bag.
Posing at the Messner Mountain Museum Corones, Eileen Gu fronts Louis Vuitton Twist bag campaign.
Posing at the Messner Mountain Museum Corones, Eileen Gu fronts Louis Vuitton Twist bag campaign.
Eileen Gu models in the snow for Louis Vuitton Twist bag winter 2021 campaign.
Eileen Gu models in the snow for Louis Vuitton Twist bag winter 2021 campaign.
Louis Vuitton unveils Twist handbag winter 2021 campaign.
Louis Vuitton unveils Twist handbag winter 2021 campaign.

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