LOEWE unveils an orchestration of ageless style and innovative design in its pre-spring-summer 2024 ad campaign. Featuring a brilliant ensemble cast, LOEWE pulls from the creative field with actors Maggie Smith, Dakota Fanning, Greta Lee, and Rachel Jones, alongside top model Fei Fei Sun.
LOEWE Pre-Spring/Summer 2024 Campaign
The LOEWE pre-spring 2024 campaign’s imagery, captured by Juergen Teller, transcends conventional photography. The images undergo a process of being printed, ripped out, superimposed, and photographed again, resulting in an avant-garde, collage-like effect. This technique enhances the visual depth, giving the campaign a unique, layered dimension.
Key handbags from the collection stand out: Maggie Smith poses with the Paseo bag, and other noteworthy designs like the Puzzle bag, Pebble bucket, and Fold shopper steal the limelight.
The apparel envisioned by creative director Jonathan Anderson is equally captivating, with casual jeans, utilitarian denim tops, sumptuous shearling coats, and exquisite leather pieces.
Notably, Juergen Teller’s involvement with LOEWE isn’t recent. He also photographed the brand’s pre-fall 2023 advertisements. And the fall 2023 edition enveloped viewers in a dreamy setting, highlighted by Taylor Russell. Benjamin Bruno, juxtaposing luxury with everyday settings, styles the looks.