Maggie Smith, Greta Lee Take the Spotlight in LOEWE Pre-Spring 2024 Ad

Joanna Elizabeth

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Published October 30, 2023

Maggie Smith LOEWE Pre-Spring 2024 Ad Campaign
Maggie Smith stars in LOEWE pre-spring 2024 advertisng campaign. Photo: Juergen Teller

LOEWE unveils an orchestration of ageless style and innovative design in its pre-spring-summer 2024 ad campaign. Featuring a brilliant ensemble cast, LOEWE pulls from the creative field with actors Maggie Smith, Dakota Fanning, Greta Lee, and Rachel Jones, alongside top model Fei Fei Sun.

LOEWE Pre-Spring/Summer 2024 Campaign

Greta Lee strikes a pose in the LOEWE pre-spring-summer 2024 campaign.
Greta Lee strikes a pose in the LOEWE pre-spring-summer 2024 campaign. Photo: Juergen Teller

The LOEWE pre-spring 2024 campaign’s imagery, captured by Juergen Teller, transcends conventional photography. The images undergo a process of being printed, ripped out, superimposed, and photographed again, resulting in an avant-garde, collage-like effect. This technique enhances the visual depth, giving the campaign a unique, layered dimension.

Dakota Fanning LOEWE Pre-Spring 2024 Ad Campaign
Dakota Fanning poses with Loewe bags for the brand’s pre-spring 2024 campaign. Photo: Juergen Teller

Key handbags from the collection stand out: Maggie Smith poses with the Paseo bag, and other noteworthy designs like the Puzzle bag, Pebble bucket, and Fold shopper steal the limelight.

Rachel Jones layers in a coat and jeans for Loewe pre-spring 2024 campaign.
Rachel Jones layers in a coat and jeans for Loewe pre-spring 2024 campaign. Photo: Juergen Teller

The apparel envisioned by creative director Jonathan Anderson is equally captivating, with casual jeans, utilitarian denim tops, sumptuous shearling coats, and exquisite leather pieces.

Model Fei Fei Sun takes the spotlight for LOEWE pre-spring/summer 2024 ad campaign.
Model Fei Fei Sun takes the spotlight for LOEWE pre-spring/summer 2024 ad campaign. Photo: Juergen Teller

Notably, Juergen Teller’s involvement with LOEWE isn’t recent. He also photographed the brand’s pre-fall 2023 advertisements. And the fall 2023 edition enveloped viewers in a dreamy setting, highlighted by Taylor Russell. Benjamin Bruno, juxtaposing luxury with everyday settings, styles the looks.


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