Lindsay Lohan is blonde, bold, and back in the spotlight, and this time, it’s all about the color. Schwarzkopf just named her its newest Brand Ambassador, a move that celebrates not just Lohan’s iconic evolution but also her two-decade bond with celebrity colorist Tracey Cunningham.
Tracey, the mastermind behind Hollywood’s most enviable blonde shades, used Schwarzkopf Professional’s IGORA VIBRANCE and BLONDME to craft Lohan’s radiant “Soft Gloss Blonde”. It’s a luminous shade perfect for her Freakier Friday era.
“Lindsay and I have grown together over the years, and it’s always the most fun having her in my chair,” says Cunningham.
This is a nod to the artistry behind every transformation. From the red carpet to a tight movie turnaround, Schwarzkopf’s high-performance color formulas remain the quiet powerhouse behind A-list looks.
Sold in over 140 countries, Schwarzkopf’s legacy spans 125 years, but this campaign feels anything but dated. It’s glossy, glam, and grounded in the real magic between client and colorist.
