Bottega Veneta’s pre-spring 2024 campaign, titled “Readymade,” brilliantly blurs the lines between high fashion and everyday life. Starring Kendall Jenner, the advertisements transform the familiar backdrop of city streets into a dynamic fashion showcase.
The concept cleverly uses actual paparazzi imagery, presenting Jenner as effortlessly embodying the brand’s aesthetic while engaging in everyday activities such as walking her dog or carrying groceries.
Kendall Jenner – Bottega Veneta – Pre-Spring 2024 Campaign
Jenner is easily able to integrate high fashion into everyday scenarios. Each outfit she dons is a blend of comfort, style, and luxury, illustrating the brand’s commitment to practical yet fashionable clothing.
A standout piece is a blue faux fur coat, which combines luxury with a sense of approachability. Jenner also showcases a body-conscious printed dress that epitomizes modern femininity, while a classic trench coat is reimagined to reflect contemporary trends.
She sports an oversized sweater paired with high socks in a more relaxed look, embodying a cozy yet chic aesthetic. Another particularly striking ensemble features a navy blue dress paired with striped boots, exemplifying Bottega Veneta’s flair for combining classic elegance with bold, eye-catching details.
Bottega Veneta’s pre-spring 2024 collection, as displayed by Jenner, is a lifestyle statement. Following Jenner’s previous work with Jacquemus and FWRD, this campaign further cements her status as a modeling icon.