H&M Banks on Katy Perry for Holiday Season

Joanna Elizabeth

/

Published July 16, 2015

Katy Perry behind-the-scenes at H&M holiday 2015 campaign
Katy Perry behind-the-scenes at H&M holiday 2015 campaign

Pop singer Katy Perry is set to star in a print and television campaign for H&M’s holiday 2015 collection. Launching in November, the television spots were directed by Jonas Akerlund while Daniel Jackson photographed the advertisements.

Related: See the H&M Holiday 2015 Campaign with Lady Gaga

“H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget,” says Perry about the project.


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