Landing her first campaign for the label, Karlie Kloss appears in the spring 2015 campaign from Joe Fresh. The Canadian brand has tapped the top model for a series of clean and modern images featuring lived-in denim. “My style is very simple and chic and I think these pieces are right up my alley,” says Karlie about the brand. The advertisements were photographed by Steven Sebring and styled by George Cortina.
