![Kaia Gerber stars in Penshoppe's DenimLab campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/05/Kaia-Gerber-Penshoppe-Denim-2017-Campaign01.jpg)
Daughter of Cindy Crawford, Kaia Gerber, steps into the spotlight once again as the new face of Penshoppe. Kaia appears in the Philippines-based fashion brand’s DenimLab campaign. Previous faces of the company include Kendall Jenner and Gigi Hadid. In the advertisements, Kaia keeps it casual glam in jean styles ranging from cut-off-denim shorts, slim-fit pants and distressed jeans. In addition to the images, Kaia also stars in a short, behind-the-scenes film showing the cool outfits in motion.
Related: Kaia Gerber is the New Face of Marc Jacobs’ ‘Daisy’ Fragrance
Kaia Gerber – Penshoppe DenimLab
![Wearing cutoff denim shorts, Kaia Gerber appears in Penshoppe campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/05/Kaia-Gerber-Penshoppe-Denim-2017-Campaign02.jpg)
![Modeling denim on denim, Kaia Gerber poses for Penshoppe](https://www.fashiongonerogue.com/wp-content/uploads/2017/05/Kaia-Gerber-Penshoppe-Denim-2017-Campaign03.jpg)
![Penshoppe taps model Kaia Gerber for its DenimLab advertising campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/05/Kaia-Gerber-Penshoppe-Denim-2017-Campaign04.jpg)