Kaia Gerber & Joan Smalls Channel 90’s Vibes in White Tee Campaign

Joanna Elizabeth

/

Published August 3, 2017

Kaia Gerber stars in Hanes x Karla campaign
Kaia Gerber stars in Hanes x Karla campaign

Stylist Karla Welch has teamed up with Hanes on an exclusive range of white tees called, Hanes x Karla. For the campaign captured by her husband, Matthew Welch, she tapped models Kaia Gerber and Joan Smalls. For men, singer Justin Bieber fronts the 1990’s inspired shots. Paired with denim, the shirts range from sleeveless to cropped and oversized. See more images of the Hanes x Karla campaign below.

Related: Kaia Gerber Rocks Denim in Penshoppe Campaign

Hanes x Karla 2017 Campaign

Joan Smalls stars in Hanes x karla campaign
Joan Smalls stars in Hanes x Karla campaign
Kaia Gerber sports a white tee in Hanes x karla campaign
Kaia Gerber sports a white tee in Hanes x Karla campaign
Model Joan Smalls poses in a white tee for Hanes x karla campaign
Model Joan Smalls poses in a white tee for Hanes x Karla campaign
Justin Bieber fronts Hanes x karla campaign
Justin Bieber fronts Hanes x Karla campaign

Photographed in black and white, Joan Smalls fronts Hanes x karla campaign
Photographed in black and white, Joan Smalls fronts Hanes x Karla campaign

Justin Bieber wears the perfect white tee in Hanes x Karla campaign
Justin Bieber wears the perfect white tee in Hanes x Karla campaign
Photographed in black and white, Kaia Gerber fronts Hanes x karla campaign
Photographed in black and white, Kaia Gerber fronts Hanes x Karla campaign
Singer Justin Bieber for Hanes x karla campaign
Singer Justin Bieber for Hanes x Karla campaign

Recent Updates

Gigi-Hadid-Havianas-2025

Gigi Hadid is Beach Ready in Havaianas Summer Ad

Gigi Hadid is making flip-flops a fashion statement as the new global ambassador for Havaianas. She embraces effortless style in ...
Veronica-Beard-Spring-2025

Veronica Beard’s Spring 2025 Campaign Brings It Girl Energy

Veronica Beard takes laid-back confidence to new heights with its Spring 2025 “It Girl” campaign, set against the sun-drenched backdrop ...
El-Corte-Ingles-Spring-2025

Candice Swanepoel & Alessandra Ambrosio Wow in El Corte Inglés Ad

El Corte InglĂ©s welcomes spring 2025 with a breathtaking campaign featuring supermodels Candice Swanepoel and Alessandra Ambrosio. The former Victoria’s ...
Pucci-Marmo-Spring-2025

Pucci’s Spring 2025 Campaign is Print Perfection

Pucci is making waves with its spring-summer 2025 campaign for the Marmo collection. The images are a vibrant celebration of ...
Lila-Moss-Wildflower-Cases

Lila Moss Puts Her Stamp on Design with Wildflower Cases

Lila Moss steps into the design world with her collaboration, partnering with Wildflower Cases to create a limited-edition phone case ...
HM-Spring-Summer-2025-Campaign

Tyla, FKA Twigs Headline H&M’s Spring 2025 Ad

H&M’s spring-summer 2025 campaign is all about feminine expression with a rebellious twist. Music stars Tyla, FKA twigs, and Caroline ...