Juicy Couture takes to the streets for its spring-summer 2018 campaign. The Los Angeles-based brand taps French model Thylane Blondeau as the face of its new advertisements. The 16-year-old poses in Juicy’s signature track suits and feminine dresses for the sun-drenched shots. Photographed by Carin Backoff, the campaign also stars Sara Witt and Mélodie Vaxelaire.
Made with creative direction by Roi Elfassy, the images spotlight swimwear, flirty prints and statement eyewear. Fashion creative director Jamie Mizrahi styles the shoot with makeup by Quinn Murphy and Gregory Russell on hair. / Production by Standard Time, Producer – Jeremy Castro