Juicy Couture Taps Fashion Influencers for Fall 2018 Campaign

August 15, 2018
Nisaa Pouncey stars in Juicy Couture fall-winter 2018 campaign
Nisaa Pouncey stars in Juicy Couture fall-winter 2018 campaign

Juicy Couture is taking on influencer culture head on with its fall-winter 2018 campaign. Featuring the words ‘Paid Partnership With’ in bold letters, the advertisements provide a tongue-in-cheek view of brand sponsorships. The brand taps seven influencers including Nisaa Pouncey, Tanya Kizko, Issa Lish, Ashley Shoemaker, Devon Carlson, Dakota Butler and Charlene Amlarvez.

Related: Thylane Blondeau Shines in Juicy Couture’s Spring 2018 Campaign

Made with creative direction by Roi Elfassy, the images were captured by Stas May. The new season focuses on Juicy Couture’s signature track suits as well as leather jackets and chic dresses. Daniel Packar styles the shoot with hair by Thomas Dunkin and Ashleigh Ciucci on makeup.

Juicy Couture Fall/Winter 2018 Campaign

Tanya Kizko stars in Juicy Couture fall-winter 2018 campaign
Tanya Kizko stars in Juicy Couture fall-winter 2018 campaign
Devon Carlson stars in Juicy Couture fall-winter 2018 campaign
Devon Carlson stars in Juicy Couture fall-winter 2018 campaign
Charlene Amlarvez fronts Juicy Couture fall-winter 2018 campaign
Charlene Amlarvez fronts Juicy Couture fall-winter 2018 campaign
Issa Lish fronts Juicy Couture fall-winter 2018 campaign
Issa Lish fronts Juicy Couture fall-winter 2018 campaign
Tanya Kizko wears sunglasses in Juicy Couture fall-winter 2018 campaign
Tanya Kizko wears sunglasses in Juicy Couture fall-winter 2018 campaign
Juicy Couture taps Nisaa Pouncey for fall-winter 2018 campaign
Juicy Couture taps Nisaa Pouncey for fall-winter 2018 campaign
Juicy Couture focuses on eyewear for fall-winter 2018 campaign
Juicy Couture focuses on eyewear for fall-winter 2018 campaign
Dakota Butler appears in Juicy Couture fall-winter 2018 campaign
Dakota Butler appears in Juicy Couture fall-winter 2018 campaign
Ashley Shoemaker fronts Juicy Couture fall-winter 2018 campaign
Ashley Shoemaker fronts Juicy Couture fall-winter 2018 campaign

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