Juicy Couture is taking on influencer culture head on with its fall-winter 2018 campaign. Featuring the words ‘Paid Partnership With’ in bold letters, the advertisements provide a tongue-in-cheek view of brand sponsorships. The brand taps seven influencers including Nisaa Pouncey, Tanya Kizko, Issa Lish, Ashley Shoemaker, Devon Carlson, Dakota Butler and Charlene Amlarvez.
Made with creative direction by Roi Elfassy, the images were captured by Stas May. The new season focuses on Juicy Couture’s signature track suits as well as leather jackets and chic dresses. Daniel Packar styles the shoot with hair by Thomas Dunkin and Ashleigh Ciucci on makeup.