Jennifer Lopez returns as the face of Guess‘ spring-summer 2020 campaign. Captured on location in Santa Monica, California, she poses for photographer Tatiana Gerusova. Channeling retro bombshell appeal, Jennifer wears a mix of form-fitting dresses, suiting separates and eyelet lace pieces. “The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen,” the superstar says.