IRO’s Fall 2024 Campaign Features Cool Girl Style

Joanna Elizabeth

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Published October 6, 2024

IRO Fall 2024 Campaign
Luna Bijl stars in the IRO fall-winter 2024 campaign. Photo: Chris Colls / IRO

IRO takes the spotlight with its latest fall-winter 2024 campaign. The French fashion label unveils the looks. Photographer Chris Colls is behind the lens, capturing model Luna Bijl in a series of dynamic, fashion-forward images.

IRO Fall/Winter 2024 Campaign

IRO features monochrome style with its fall-winter 2024 campaign.
IRO features monochrome style in its fall-winter 2024 campaign. Photo: Chris Colls / IRO

Cool girl chic is the season’s theme, as oversized shearling jackets, statement leather pieces, and effortlessly relaxed denim take over the frame. These edgy looks exude pure, unadulterated fashion.

Clad in leather, Luna Bijl fronts IRO's fall 2024 campaign.
Clad in leather, Luna Bijl fronts IRO’s fall 2024 campaign. Photo: Chris Colls / IRO

Taking a closer look, the season’s silhouette is all about juxtaposition. Voluminous outerwear with sculpted shoulders makes a statement, paired with sleek, streamlined bottoms. The result is a look that’s both tough and feminine.

IRO features an oversized jacket in its fall-winter 2024 campaign.
IRO features an oversized jacket in its fall-winter 2024 campaign. Photo: Chris Colls / IRO

Neutrality reigns supreme in IRO’s color palette, with light grey, ecru, and rich chocolate brown hues dominating. Beauty follows suit, with Luna Bijl sporting a tousled hairstyle and understated makeup that lets her natural features shine through.


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