Iris Law Leads the Way as Guess Jeans’ First Face

Joanna Elizabeth

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Published May 21, 2024

Iris Law Guess Jeans 2024 Ad Campaign
Iris Law is the ambassador for Guess Jeans. Photo: Rafael Pavarotti

Guess has introduced a fresh denim line called Guess Jeans, with British model Iris Law as the brand ambassador. Known for her edgy style and effortless cool, Iris Law embodies the essence of this new collection.

In the campaign, she is seen rocking a double denim look, featuring a stylish denim shirt paired with matching trousers. Captured by photographer Rafael Pavarotti, Iris exudes a laid-back yet chic vibe in these advertisements.

Iris Law for Guess Jeans Spring 2024 Ad

Wearing a denim shirt, Iris Law fronts Guess Jeans spring 2024 ad.
Wearing a denim shirt, Iris Law fronts Guess Jeans spring 2024 ad. Photo: Rafael Pavarotti

For beauty, Syd Hayes works on Iris’ blonde pixie cut while makeup artist Chiao Li Hsu creates a glamorously understated look. This new line is under the creative direction of Nicolai Marciano, who brings a modern twist to Guess’s classic denim styles.

One of this collection’s standout features is Guess Airwash, an eco-friendly alternative to the traditional stone-washing process. Developed in collaboration with Jeanologia, Guess Airwash demonstrates the brand’s commitment to sustainability.

Rocking double denim, Iris Law exudes cool in Guess Jeans' debut campaign.
Rocking double denim, Iris Law exudes cool in Guess Jeans’ debut campaign. Photo: Rafael Pavarotti

Guess Jeans is the follow-up to the successful spring campaign featuring Georgina Rodriguez, marking another milestone in the brand’s evolution. The introduction of this new line underscores Guess’s dedication to innovation in both design and environmental responsibility.


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