HUGO from Hugo Boss has unveiled its spring-summer 2024 campaign, marking a significant development for the brand with the launch of its new denim line, HUGO BLUE, alongside its main collection.
Captured by photographer Stuart Winecoff, the images present a striking visual contrast with HUGO’s signature red set against the fresh blue of the new denim range, symbolizing a cool, relaxed vibe.
HUGO Spring/Summer 2024 Campaign
The campaign stars an eclectic group of talent, including Reezy, Jasmine Jobson, Cara Taylor, Teezo Touchdown, Rikimaru, and Vinnie Hacker, who wear the eye-catching designs with finesse.
The main line of HUGO continues to spotlight trendy fashion, featuring oversized blazers, crop tops, logo-print separates, and loose-fitting pants. These pieces, available in pink pastel hues and neutral colors, exemplify the brand’s commitment to elevated yet comfortable fashion.
On the other hand, HUGO BLUE introduces a fresh perspective on denim with standout pieces like bomber jackets, cut-off shorts, and jean jackets, catering to a diverse audience seeking both style and practicality in their wardrobe.
As HUGO strides into the new season, the brand aims to amplify its online and offline presence. Leveraging social media and in-store merchandising, HUGO plans to engage its audience and promote the new brand elements effectively. This strategy follows the successful Naomi x BOSS collaboration released last month.
