Get ready to travel in style. H&M’s Summer 2025 campaign brings the heat with a sun-soaked wardrobe made for jet-setting. Inspired by vibrant destinations like Marrakech, Lanzarote, and Lamu, the collection is a celebration of chic style and bold details.
From airy kaftans and graphic tees to breezy crochet and fringe tops, the designs are all about relaxed glamour. The color palette mixes warm terracotta, pinky beige, and deep green with splashes of golden yellow. Think tropical prints, natural textures, and silhouettes that flow with every breeze.
H&M Summer 2025 Campaign
The first drop lands on May 15th, followed by a second on May 29th. Expect embroidered dresses, palm-printed separates, and textured matching sets. Accessories keep the handcrafted vibe going with shell-inspired jewelry and tasseled bags.
Standout looks include a crimson two-piece skirt set, graphic sarongs styled as dresses, and an oversized printed kaftan made to float down the shore. Whether you’re lounging poolside or hitting a coastal town, this is your passport to the ultimate summer wardrobe.
“For this collection, it was important for us to bring in rich, textured details because they allowed us to introduce different weaving techniques and highlight a sense of tradition,” says Eliana Masgalos, Design Director of H&M.
