H&M | Summer 2018 | Ad Campaign | Models

Raquel Zimmermann stars in H&M's summer 2018 campaign — Raquel Zimmermann stars in H&M’s summer 2018 campaign

H&M heads to the beach for its Summer 2018 campaign. The Swedish fashion brand enlists a group of leading models for the advertisements captured by Cass Bird. Carolyn Murphy, Maria Borges, Alanna Arrington, Pooja Mor, Karly Loyce, Raquel Zimmermann and Chiharu Okunugi appear in the sun-soaked shots. Styled by Lisa Lindqwister, the images spotlight colorful swimsuits, breezy dresses and tropical prints. James Pecis works on hair for the shoot with makeup by Frank B.

H&M Summer 2018 Campaign

Carolyn Murphy stars in H&M's summer 2018 campaign — Carolyn Murphy stars in H&M’s summer 2018 campaign

Maria Borges is all smiles in H&M's summer 2018 campaign — Maria Borges is all smiles in H&M’s summer 2018 campaign

Alanna Arrington fronts H&M's Summer 2018 campaign — Alanna Arrington fronts H&M’s Summer 2018 campaign

Carolyn Murphy rocks a swimsuit in H&M's summer 2018 campaign — Carolyn Murphy rocks a swimsuit in H&M’s summer 2018 campaign

Karly Loyce fronts H&M's summer 2018 campaign — Karly Loyce fronts H&M’s summer 2018 campaign

Pooja Mor stars in H&M's summer 2018 campaign — Pooja Mor stars in H&M’s summer 2018 campaign

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