H&M heads to the beach for its Summer 2018 campaign. The Swedish fashion brand enlists a group of leading models for the advertisements captured by Cass Bird. Carolyn Murphy, Maria Borges, Alanna Arrington, Pooja Mor, Karly Loyce, Raquel Zimmermann and Chiharu Okunugi appear in the sun-soaked shots. Styled by Lisa Lindqwister, the images spotlight colorful swimsuits, breezy dresses and tropical prints. James Pecis works on hair for the shoot with makeup by Frank B.
H&M Summer 2018 Campaign