H&M Studio Unveils Whimsical Spring 2021 Collection

February 15, 2021
Olivia Vinten stars in H&M Studio spring-summer 2021 campaign.
Olivia Vinten stars in H&M Studio spring-summer 2021 campaign.

H&M Studio dubs its spring-summer 2021 collection: Treasure Forever. Its premium line marries whimsy and practicality with primarily sustainably sourced material. From fringed-adorned dresses to wide-leg pants and oversized tops, the collection embraces elevated essentials. A color palette includes neutrals as well as pops of neon orange and yellow. In addition to unveiling the spring season, H&M will partner with Sellpy. This second-hand selling app will allow customers to shop archive pieces from previous Studio collection.

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“The SS21 collection muse finds adventure and fantasy in the everyday. The collection is a concise edit of optimistic looks to feel comfortable and confident in. Versatile silhouettes go hand in hand with strong tailoring to create playful pieces for our customers to treasure forever,” says Ann-Sofie Johansson, Creative Advisor at H&M.

H&M Studio Spring/Summer 2021 Collection

An image from H&M Studio's spring 2021 advertising campaign.
An image from H&M Studio’s spring 2021 advertising campaign.
H&M Studio unveils spring-summer 2021 campaign.
H&M Studio unveils spring-summer 2021 campaign.
Fantasy meets whimsy for H&M Studio spring-summer 2021 campaign.
Fantasy meets whimsy for H&M Studio spring-summer 2021 campaign.

H&M Studio Spring/Summer 2021 Lookbook

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