H&M Channels Boho Style for Spring 2016 Campaign

Joanna Elizabeth

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Published March 10, 2016

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Updated December 30, 2017

Rianne van Rompaey and Mica Arganaraz star in H&M's spring 2016 campaign
Rianne van Rompaey and Mica Arganaraz star in H&M’s spring 2016 campaign

H&M showcases its spring 2016 styles in a new campaign focusing on bohemian looks. Captured on the city streets, models Rianne van Rompaey and Mica Arganaraz can be seen wearing casual denim, playful sun dresses and vibrant prints. Worn with tasselled suede mules or flats, these looks are perfect for a sunny getaway.

Related: H&M Loves Coachella Gets Trippy

In addition to its new campaign, H&M is also promoting its garment collective initiative. Bring in your old clothes for 20% off your entire purchase! H&M estimates that out of all the clothes thrown away each year, 95% could be reworn or recycled. It’s not only good for your wallet but also the environment.

H&M Spring 2016 Campaign

H&M channels bohemian style for its spring 2016 campaign
H&M channels bohemian style for its spring 2016 campaign
Mica Arganaraz models a long sleeve dress and Rianne models a white t-shirt and jeans from H&M's spring 2016 collection
Mica Arganaraz models a long sleeve dress and Rianne models a white t-shirt and jeans from H&M’s spring 2016 collection
Rianne van Rompaey models a printed dress from H&M's spring 2016 collection
Rianne van Rompaey models a geometric print dress from H&M’s spring 2016 collection
Mica Arganaraz stars in H&M's spring 2016 campaign
Mica Arganaraz stars in H&M’s spring 2016 campaign
An image from H&M's spring 2016 campaign
An image from H&M’s spring 2016 campaign

Shop H&M’s Spring 2016 Arrivals:

H&M Blue Off the Shoulder Blouse
H&M Blue Off the Shoulder Blouse

H&M Embroidered Tunic Dress
H&M Embroidered Tunic Dress
H&M Viscose Geometric Print Dress
H&M Viscose Geometric Print Dress
H&M Wide Cotton Skirt
H&M Wide Cotton Skirt

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