H&M is making summer feel effortless with its new drop focusing on simple styles. The images feature model Annemary Aderibigbe, who shows off easy yet stylish outfits against soft, sunlit backdrops. The clothes are all about feeling free and looking cool, with a focus on clean lines and comfy materials.
H&M Summer City 2025 Editorial
This season’s color palette sticks to the basics, black and white, but the designs are anything but boring. One look pairs a plain knit tee with a lace midi skirt, while another H&M look features a flowy striped maxi dress that moves beautifully in the breeze. There’s also a chic mini dress with floral embroidery and a relaxed pants set trimmed with tiny pom-poms.
Accessories make a big impact. Bold bangles, woven belts, fringe handbags, and flat sandals with a boho twist complete each outfit. Everything feels light, easy to wear, and just right for summer days.
Whether you’re heading to the beach or strolling through town, these looks keep things simple and fresh. H&M’s newest collection proves that sometimes less really is more, especially when sunshine and style go hand in hand.
