For the first time, H&M launches a fall collection for its Conscious Exclusive line. Designed for the fall-winter 2018 season, the range features sustainable styles. Set to launch on September 27th online, the official campaign images star leading face Liu Wen. Inspired by ancient tapestry, these designs feature romantic silhouettes with an elegant edge. Materials include recycled cashmere and velvet made from recycled polyester as well as 100% organic silk.
H&M Conscious Exclusive Fall/Winter 2018 Campaign
There’s a wonderful range of sustainable fabrics in this collection, like recycled cashmere, the new velvet made from recycled polyester as well as the use of leftover ECONYL® from the previous collection. The quality and textures not only complement the designs but highlight the fabric innovation that H&M is closely involved with. The velvet, for instance, has taken years to develop in order to create a high enough calibre that we were happy with.”
–Cecilia Brännsten, Environmental Sustainability Manager at H&M group.