Yara Shahidi is a Vision in Gucci Spring 2025 Ad

Joanna Elizabeth

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Published January 19, 2025

Yara Shahidi Gucci Spring 2025 Ad
Yara Shahidi poses in Gucci’s Where Light Finds Us spring 2025 ad. Photo: Xavier Dolan / Gucci

Gucci’s spring-summer 2025 campaign, Where Light Finds Us, features an intimate blend of light and emotion. Featuring Yara Shahidi and George MacKay, the campaign unfolds in dreamlike settings where natural light transforms every detail.

Gucci Spring/Summer 2025 Campaign

George MacKay and Yara Shahidi front Gucci spring-summer 2025 campaign.
George MacKay and Yara Shahidi front Gucci spring-summer 2025 campaign. Photo: Xavier Dolan / Gucci

Directed by Xavier Dolan, the images and film celebrate humanity and fleeting connections. Shahidi stuns in laid-back yet polished looks, from a ribbed tank top and ivory trousers to a red trench paired with the iconic Gucci Bamboo 1947 bag.

Lounging in bed, Yara Shaidi fronts Gucci's spring 2025 campaign.
Lounging in bed, Yara Shahidi fronts Gucci’s spring 2025 campaign. Photo: Xavier Dolan / Gucci

The looks, styled by Francesca Burns, mirror serene yet dynamic spaces with light streaming through windows. Hair by Jawara and makeup by Aaron de Mey enhance the understated elegance of each look.

Actress Yara Shahidi poses with the Gucci Bamboo 1947 bag.
Actress Yara Shahidi poses with the Gucci Bamboo 1947 bag. Photo: Xavier Dolan / Gucci

Creative director Sabato De Sarno describes the campaign as a celebration of shared emotions and life’s personal moments. Dolan adds it’s a chance to “take tenderness and beauty where we find them.”


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