Gucci Spring 2023 Campaign: Twinsburg Duality

Joanna Elizabeth

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Published April 13, 2023

Gucci Spring 2023 Campaign
Gucci unveils spring-summer 2023 campaign. Photo: Joanna Piotrowska

The Gucci spring-summer 2023 campaign marks the last collection designed by the former creative director Alessandro Michele. The Twinsburg collection runway show celebrated duality and individuality by featuring pairs of identical twins in matching looks.

Gucci Spring/Summer 2023 Campaign

In addition, the Gucci spring 2023 campaign picks up the narrative, where twins present the new collection that hovers between the classic and unpredictable. Captured in images by Joanna Piotrowska, models showcase how archival designs are reimagined, even in the smallest form.

Gucci Twinsburg Spring 2023 Campaign
Twins are featured in the Gucci spring-summer 2023 campaign. Photo: Joanna Piotrowska

One standout piece in the campaign is the equestrian-inspired bag that first appeared in the 1980s. Gucci’s signature loafers become distinct with a heart-shaped toe, while a tailored suit is given a new twist with a ‘G-string’ from the 1990s.

Gucci Spring 2023 Gremlins
Gremlins’ Gizmo makes an appearance in the Gucci spring-summer 2023 campaign. Photo: Joanna Piotrowska

Gizmo from the film ‘Gremlins’ also appears, furthering the theme of the other self and the curtain-adorned chain accent of mask-style sunglasses. The creative behind the striking imagery of the Gucci spring 2023 campaign is art director Christopher Simmonds.

A look at Gucci's spring-summer 2023 ad campaign celebrating duality.
A look at Gucci’s spring-summer 2023 ad campaign celebrating duality. Photo: Joanna Piotrowska

In addition to the Twinsburg collection, Gucci recently released its adidas spring 2023 collaboration featuring sneakers. The collection features a range of styles, from classic white and green to neon orange and yellow, all bearing the iconic Gucci stripe. Meanwhile, the Gucci Horsebit 1955 bag campaign features three leading faces, capturing the timeless elegance of the bag.


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