Gucci Gets Wild in Rome for Spring 2017 Campaign

Joanna Elizabeth

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Published December 14, 2016

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Updated April 13, 2017

Gucci unveils spring-summer 2017 campaign
Gucci unveils spring-summer 2017 campaign

Italian luxury brand Gucci takes a walk on the wild side with its spring-summer 2017 campaign. Captured in Rome, Italy, a cast featuring “a band of artists and colorful characters” hit the streets. Photographed by Glen Luchford, the models hang out with lions and tigers. The whimsical spring runway collection takes the spotlight with embellished gowns, casual t-shirts and tailored pantsuits.

Related: Gucci Brings Fantasy to Pre-Fall 2017 Collection

In addition to the campaign images, Luchford also directed the following film. Set to the upbeat tunes of ‘Amore Disperato’ by Nada, the models enjoy a day frolicking through a fountain, hanging out with animals and eating burgers. Gucci creative director Alessandro Michele styled the shoot with art direction by Chris Simmonds.

Gucci Spring 2017 Campaign

Glen Luchford photographs Gucci's spring 2017 advertising campaign
Glen Luchford photographs Gucci’s spring 2017 advertising campaign
A model poses with a tiger in Gucci's spring 2017 campaign
A model poses with a tiger in Gucci’s spring 2017 campaign
Glen Luchford captures spring-summer 2017 campaign in Rome
Glen Luchford captures spring-summer 2017 campaign in Rome
A model wears colorful jewelry and makeup in Gucci’s spring 2017 campaign
A model wears colorful jewelry and makeup in Gucci’s spring 2017 campaign
An image from Gucci's spring-summer 2017 campaign
An image from Gucci’s spring-summer 2017 campaign
Italian fashion brand Gucci features a lion in its spring 2017 campaign
Italian fashion brand Gucci features a lion in its spring 2017 campaign
Models star in Gucci's spring-summer 2017 campaign
Models star in Gucci’s spring-summer 2017 campaign
Gucci channels 1980’s style for its spring 2017 campaign
Gucci channels 1980’s style for its spring 2017 campaign
Models pose at the Trevi Fountain in Rome for Gucci's spring 2017 campaign
Models pose at the Trevi Fountain in Rome for Gucci’s spring 2017 campaign


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