Gucci Takes On Berlin with Spring 2016 Ads

Joanna Elizabeth

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Published January 4, 2016

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Updated January 8, 2016

An image from Gucci's spring-summer 2016 campaign
An image from Gucci’s spring-summer 2016 campaign

The Gucci gang heads to Berlin, Germany, for the brand’s spring-summer 2016 campaign. Photographed by Glen Luchford, the models pose in everyday settings including a rooftop, bathroom and a subway station while wearing colorful and whimsical clothing.

With a spotlight on the season’s bold prints, pleating and ruffles, the advertisements bring a whimsical take to everyday and mundane settings. In one image, the models can be seen posing on a rooftop, taking in the city. And in another, a model poses with a peacock while standing in a stairwell.

Gucci's spring 2016 campaign was inspired by 1980s Berlin
Gucci’s spring 2016 campaign was inspired by 1980s Berlin

Gucci releases its spring-summer 2016 campaign
Gucci releases its spring-summer 2016 campaign
The images were captured in Berlin by photographer Glen Lunchford
The images were captured in Berlin by photographer Glen Lunchford
ROOFTOP MOMENT: Models pose in Gucci's spring-summer 2016 campaign
Models pose in Gucci’s spring-summer 2016 campaign
BATHROOM BUDDIES: An image from Gucci's spring 2016 campaign
An image from Gucci’s spring 2016 campaign

Gucci Spring 2016 Runway Show

The Gucci woman continued to walk to her own unique beat at the brand’s spring 2016 runway show presented during Milan Fashion Week. Youthful bows, ruffles and pleating made way for bohemian inspired prints and airy gowns.

Spotlight on Gucci Campaigns Under Alessandro Michele

An image from Gucci's cruise 2016 campaign
An image from Gucci’s cruise 2016 campaign

Captured exclusively by Glen Lunchford, Gucci’s ready-to-wear campaigns underneath creative director Alessandro Michele have embraced a whimsical aesthetic. Take a look back at the advertisements from the fall 2015 and cruise 2016 seasons.

An image from Gucci's cruise 2016 campaign
An image from Gucci’s cruise 2016 campaign
An image from Gucci's fall 2015 campaign
An image from Gucci’s fall 2015 campaign
An image from Gucci's fall 2015 campaign
An image from Gucci’s fall 2015 campaign

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