What does fashion look like when it’s truly personal? Gucci answers with “The Gucci Portrait Series,” its fall-winter 2025 campaign shot by Catherine Opie. The campaign features 42 people of different ages, backgrounds, and stories. They each wear pieces that reflect who they are, not who they’re told to be.
Gucci Fall/Winter 2025 Campaign
Instead of flashy poses or stiff looks, the portraits feel calm and real. A coat drapes naturally. A purse is hugged close. The way someone stands or glances at the camera tells us just as much as what they’re wearing. The clothes become part of the person, not a costume.
Director Lisa Rovner adds even more depth with short videos. The cast responds to open questions with humor, honesty, and emotion. There are no scripts. Just real thoughts, real moments.
This campaign brings back Gucci’s signature style. It’s relaxed, confident, and full of character. It blends past and present with grace. There’s no need to perform. Just show up as you are.
With its powerful mix of fashion and feeling, The Gucci Portrait Series invites us to look again. Not just at the outfits, but at the people wearing them.
