Gucci channels eros and desire for its fall 2021 campaign named Aria. Photographed by Mert & Marcus, images are captured at the Savoy Hotel in London. A cast includes model Kristen McMenamy, Italian band Maneskin, and others. Creative director Alessandro Michele’s designs include sheer lace, shimmering accents, and form-fitting suiting.
In addition to standout handbags and footwear, models pose with works and essays on desire. Written pieces from notable figures like Sigmund Freud, Jean-Luc Nancy, and Judith Butler appear in images. For beauty, Diane Kendal works on makeup with hair by Paul Hanlon.
Mert & Marcus also captured the collection’s film at The Savoy Hotel, where house founder Guccio Gucci worked as a youth. Set to the tunes of ‘I Want You’ by Madonna and Massive Attack, the clips show daring looks.
Gucci Aria Fall/Winter 2021 Campaign
“It’s the birth of Eros, ancient and primigenial force, that drives the desire through the attempt to mend a separation. The myth, in fact, identifies in the relationship with the Other the vital impulse that obliges each of us to restore a lost unity,” says Alessandro Michele in his notes on the campaign.