Gisele Bundchen is back in the spotlight, starring in a new campaign for IWC. This time, the supermodel is the face of the iconic Portugieser watch. It’s a timepiece that has its roots dating back to the 1930s.
Behind the lens is photographer Nino Muñoz, a longtime friend and collaborator of Gisele’s. Gisele exudes effortless elegance in the campaign, dressed in a crisp white button-up shirt and matching trousers.
Gisele Bundchen for IWC Portugieser Watch 2024 Ad
She showcases the Portugieser Chronograph in white gold, featuring a stunning blue dial inspired by the early afternoon sky and developed in collaboration with PANTONE. Simple yet chic, she pairs the look with understated rings.
But Gisele’s versatility shines through in an accompanying film and behind-the-scenes images, where she’s also seen wearing the Portugieser Automatic 42.
Her ability to effortlessly switch between styles is just one of the many qualities that makes her a dream to work with, according to Nino Muñoz.
“There’s nobody like Gisele. When she shows up, she takes the reins. She’s such a kind human being. She makes everyone feel involved.”
He continues, “It could be the photographer, stylist, makeup artist, hairstylist, or the creative director showing her what we’re going for. She understands what we need to accomplish, which was all about the watches in this case.”
