Georgina Rodriguez is Back for Guess Spring 2024 Ads

Joanna Elizabeth

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Published February 2, 2024

Georgina Rodriguez Guess Spring 2024 Ad Campaign
Georgina Rodriguez shines in the Guess spring 2024 advertising campaign. Photo: Tatiana Gerusova

Georgina Rodríguez makes a captivating return as the face of the GUESS spring-summer 2024 campaign, showcasing the brand’s evolution with a nod to timeless elegance. Captured by photographer Tatiana Gerusova, the Spanish-Argentine model is the epitome of glamour at the verdant Vereda del Cortijo estate in Madrid.

Georgina Rodriguez for Guess Spring 2024 Ad

Georgina Rodriguez radiates in a polka dot top and jeans ensemble for the Guess spring 2024 campaign.
Georgina Rodriguez radiates in a polka dot top and jeans ensemble for the Guess spring 2024 campaign. Photo: Tatiana Gerusova

The Guess spring 2024 campaign features a blend of contemporary and retro styles, with Rodríguez donning an array of sultry designs.

Floral print dresses that capture the essence of spring, sleek denim tops, and form-fitting jeans highlight her versatility as a model, while the playful polka dot prints add a whimsical touch to the sophisticated collection.

Georgina Rodriguez charms beside a classic car in the Guess spring 2024 advertisement.
Georgina Rodriguez charms beside a classic car in the Guess spring 2024 advertisement. Photo: Tatiana Gerusova

After her striking presence in the fall advertisements, Rodríguez’s return for the spring season brings fresh energy to the GUESS brand.

Each frame of the campaign is a testament to her ability to embody the brand’s aesthetic. She shines in every outfit, whether it’s the casual flair of a flared denim skirt or the allure of intricate lingerie.

Captivating in a ruffled denim skirt, Georgina Rodriguez stars in the spring-summer 2024 Guess ad.
Captivating in a ruffled denim skirt, Georgina Rodriguez stars in the spring-summer 2024 Guess ad. Photo: Tatiana Gerusova

Her statement about the honor of rejoining the GUESS family for the new campaign underscores the mutual admiration and passion for the brand’s vision.

“I love the brand’s collections: they’re so iconic and feminine,” she shares, highlighting the empowering feel the brand’s clothes evoke.


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