Commit to Something: Equinox Unveils Edgy New Campaign

Joanna Elizabeth

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Published January 3, 2017

Jessica Stam stars in Equinox's 2017 campaign
Jessica Stam stars in Equinox’s 2017 campaign

Steven Klein teams up with high-end fitness chain Equinox once again for its newly released 2017 campaign. Using last’s year slogan of ‘Commit to Something’, the advertisements feature high-impact scenes. In one image, model Jessica Stam sits in an elegant red look with a room full of cannabis. Samantha Paige also appears bare-chested, showing off her double mastectomy while being tattooed. In another picture, model Brian Shimansky poses naked while getting groomed.

Flashback: Equinox Taps Steven Klein for Controversial Campaign

“I view my work through the eyes of a photojournalist, as I draw influence from what’s going on outside my door every day. This approach lends itself naturally to this year’s Equinox campaign, where we’re using imagery to tell highly personal stories and inspire conversation about important issues,” Klein says about the campaign.

Equinox 2017 Campaign – Commit to Something

Commit to something is the slogan of Equinox's 2017 campaign
Commit to something is the slogan of Equinox’s 2017 campaign
Brian Shimansky stars in Equinox's 2017 campaign
Brian Shimansky stars in Equinox’s 2017 campaign
Samantha Paige shows double mastectomy in Equinox’s 2017 campaign
Samantha Paige shows double mastectomy in Equinox’s 2017 campaign
Equinox 2017 campaign
Equinox 2017 campaign
Steven Klein photographs Equinox's 2017 campaign
Steven Klein photographs Equinox’s 2017 campaign
Diego Villarreal stars in Equinox's 2017 campaign
Diego Villarreal stars in Equinox’s 2017 campaign

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