Emma Watson is Eco-Chic in Prada Re-Nylon 2024 Ad

Joanna Elizabeth


Published January 22, 2024

Clutching a Prada bag, Emma Watson showcases the Re-Nylon 2024 collection surrounded by ocean water.
Clutching a Prada bag, Emma Watson showcases the Re-Nylon 2024 collection surrounded by ocean water. Photo: Willy Vanderperre

Prada unveils its 2024 Re-Nylon Collection, fronted by the captivating Emma Watson, in a striking demonstration of fashion meeting sustainability. With the endless blue of the ocean as her backdrop, Watson embodies the spirit of conscious luxury in striking images captured by photographer Willy Vanderperre.

The campaign imagery is as compelling as its environmental message, with Watson showcasing a bold pixie cut that complements the sleek and sustainable designs of the Re-Nylon line. Also, the face of Prada’s Paradoxe perfume, she graces the lens in a blue slip dress paired with an oversized coat, holding a Prada nylon bag.

Emma Watson for Prada Re-Nylon 2024 Ad

Emma Watson Prada Re-Nylon 2024 Ad Campaign
Emma Watson poses in a sleek black trench coat for Prada Re-Nylon’s 2024 campaign. Photo: Willy Vanderperre

In another arresting image, she stands poised in a blue collared shirt, matched with an ensemble that features a belt, each piece crafted from environmentally conscious materials that speak to the theme of the Re-Nylon initiative.

The campaign marks a significant moment as it mirrors Prada’s unwavering commitment to innovation and ecological responsibility, aligning seamlessly with its partnership with UNESCO to champion ocean preservation.

This campaign is a narrative of change, education, and action. Prada contributes to the SEA BEYOND project with every piece sold from the Re-Nylon Collection. It’s a partnership with UNESCO’s Intergovernmental Oceanographic Commission to educate and inspire the next generation about sustainability and ocean literacy.

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