Emilio Pucci Sets Fall 2016 Campaign in Florence

Marking Emilio Pucci’s second campaign under the creative direction of Massimo Giorgetti, the Italian brand’s fall-winter 2016 advertisements celebrate its Florentine heritage. Shot on top of the Palazzo Pucci, models Steffy Argelich and Harleth Kuusik bring a youthful spin to the new season’s prints and billowing shapes. From printed trench coats to pleated skirts, these colorful designs stand out against antique architecture. Cameron McCool captured the campaign with styling by Vittoria Cerciello. Emilio Pucci tapped Pierpaolo Lai on hair and Georgina Graham on makeup.