Emilio Pucci Sets Fall 2016 Campaign in Florence

Joanna Elizabeth

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Published July 22, 2016

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Updated January 14, 2018

Harleth Kuusik and Steffy Argelich star in Emilio Pucci's fall-winter 2016 campaign
Harleth Kuusik and Steffy Argelich star in Emilio Pucci’s fall-winter 2016 campaign

Marking Emilio Pucci’s second campaign under the creative direction of Massimo Giorgetti, the Italian brand’s fall-winter 2016 advertisements celebrate its Florentine heritage. Shot on top of the Palazzo Pucci, models Steffy Argelich and Harleth Kuusik bring a youthful spin to the new season’s prints and billowing shapes. From printed trench coats to pleated skirts, these colorful designs stand out against antique architecture. Cameron McCool captured the campaign with styling by Vittoria Cerciello. Emilio Pucci tapped Pierpaolo Lai on hair and Georgina Graham on makeup.

Emilio Pucci photographs fall 2016 campaign on a Florentine rooftop
Emilio Pucci photographs fall 2016 campaign on a Florentine rooftop

Emilio Pucci embraces retro sunglass shapes for fall-winter 2016 campaign
Emilio Pucci embraces retro sunglass shapes for fall-winter 2016 campaign
An image from Emilio Pucci's fall 2016 campaign
An image from Emilio Pucci’s fall 2016 campaign
Emilio Pucci fall-winter 2016 campaign
Emilio Pucci fall-winter 2016 campaign
Emilio Pucci's signature prints stand out in its fall 2016 campaign
Emilio Pucci’s signature prints stand out in its fall 2016 campaign
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