Edie Campbell to Front YSL Beauty Black Opium Fragrance

Joanna Elizabeth

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Published July 3, 2014

ysl-black-opium-fragrance-20141

YSL Beauty Opium Revamped–With its campaign for its new “Black Opium” fragrance, Yves Saint Laurent Beauty is aiming to tap a younger consumer. First up, is the enlisting of British model Edie Campbell (who appeared in Saint Laurent’s spring 2013 mainline ads) for a rock and roll glam look with her shaggy dark-hair and moody pout. WWD shared some promotional images by Aladair McMellan of the model yesterday. The campaign, which has yet to be released, was lensed by Txema Yeste with a film directed by Daniel Wolfe. See more promotional shots below.

ysl-black-opium-fragrance-20142

ysl-black-opium-fragrance-20143


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