Edie Campbell to Front YSL Beauty Black Opium Fragrance

Joanna Elizabeth


Published July 3, 2014


YSL Beauty Opium Revamped–With its campaign for its new “Black Opium” fragrance, Yves Saint Laurent Beauty is aiming to tap a younger consumer. First up, is the enlisting of British model Edie Campbell (who appeared in Saint Laurent’s spring 2013 mainline ads) for a rock and roll glam look with her shaggy dark-hair and moody pout. WWD shared some promotional images by Aladair McMellan of the model yesterday. The campaign, which has yet to be released, was lensed by Txema Yeste with a film directed by Daniel Wolfe. See more promotional shots below.



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