Doraemon x Gucci Team Up for Lunar New Year Campaign

Joanna Elizabeth

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Published January 13, 2021

Doraemon x Gucci collaboration campaign unveiled for 2021 Lunar New Year.
Doraemon x Gucci collaboration campaign unveiled for 2021 Lunar New Year.

Gucci joins forces with the Japanese manga character Doraemon for a new collaboration. Celebrating the 2021 Lunar New Year, campaign images feature playful illustrations and models posing amongst vintage decor. Out now, the collection includes shirts, sweaters, bags, sneakers, phone cases, and more. The double interlocking G logo pairs with drawings of Doraemon, a blue cat-inspired robot. Photographer Angelo Pennetta captures advertisements that include models singing karaoke, playing board games, and jumping on beds.

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“Born on September 3rd, 2112, a cat-type robot was sent from the 22nd century to help a young boy called Nobita with secret gadgets from his four-dimensional pouch. A playful character, Doraemon hates mice and loves Dorayaki, a sweet pancake,” Gucci shares about the character.

Doraemon x Gucci Lunar New Year Collaboration Campaign

Japanese manga character Doraemon appears in Gucci Lunar New Year campaign.
Japanese manga character Doraemon appears in Gucci Lunar New Year campaign.
A look at the Doraemon x Gucci Lunar New Year collection.
A look at the Doraemon x Gucci Lunar New Year collection.
Playful prints decorate the Doraemon x Gucci Lunar New Year collaboration.
Playful prints decorate the Doraemon x Gucci Lunar New Year collaboration.
An image from the Doraemon x Gucci Lunar New Year campaign.
An image from the Doraemon x Gucci Lunar New Year campaign.
Gucci's iconic double-G print gets updated with Doraemon illustrations.
Gucci’s iconic double-G print gets updated with Doraemon illustrations.
A model is all smiles wearing the Doraemon x Gucci collaboration.
A model is all smiles wearing the Doraemon x Gucci collaboration.
Models sing karaoke for Doraemon x Gucci's Lunar New Year collaboration.
Models sing karaoke for Doraemon x Gucci’s Lunar New Year collaboration.
Doraemon x Gucci features apparel, accessories, and footwear.
Doraemon x Gucci features apparel, accessories, and footwear.

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