Dolce Blue Jasmine: See Dolce & Gabbana’s New Perfume Ad

Joanna Elizabeth


Published March 5, 2024

Dolce Gabbana Dolce Blue Jasmine Perfume Ad Campaign
Chiara Scelsi stars in Dolce Blue Jasmine by Dolce & Gabbana eau de parfum advertising campaign. Photo: Steven Brahms

Dolce & Gabbana introduces the enchanting new fragrance, Dolce Blue Jasmine, into its esteemed collection. Italian model Chiara Scelsi, a familiar face in the Dolce & Gabbana universe, fronts the campaign, which was shot in Rome by Steven Brahams.

Dolce & Gabbana Dolce Blue Jasmine Perfume Ad

Dolce Gabbana Dolce Blue Jasmine Model
Model Chiara Scelsi holds Dolce & Gabbana’s Dolce Blue Jasmine perfume while in Rome. Photo: Steven Brahms

The spring perfume is a blend of floral and fruity notes aimed at capturing the essence of the Sicilian countryside. In the visuals, she radiates elegance and allure dressed in a black lace mini dress complete with a bralette and briefs, embodying the spirit of freedom and optimism that the fragrance seeks to convey.

This new fragrance is a successor to last year’s Dolce Violet scent. The Blue Jasmine eau de parfum opens with the refreshing scent of Sicilian blue fig, offering a unique blend of milky, watery features and green undertones, evoking the freshness of leaves.

Dolce Gabbana Dolce Blue Jasmine Eau de Parfum Bottle
A look at Dolce & Gabbana’s Dolce Blue Jasmine eau de parfum bottle. Photo: Dolce & Gabbana Beauty

The fragrance’s heart is a delicate balance between the fruity accents of the blue fig and the rich, floral notes of Jasmine sambac, creating a captivating and vibrant essence. The fragrance base features deep, resonant cedarwood notes, anchoring the lighter, more ephemeral top and heart notes with its solid earthiness.

The bottle itself pays homage to the Dolce collection’s iconic design. It is available in an azure blue shade, adorned with a distinctive floral cap and elegant black bow, making it a stylish addition to any vanity.

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