Dior’s spring-summer 2022 campaign, which was inspired by the work of Italian artist Anna Paparatti, pays homage to 1960s pop style through vivid color blocking and set staging. Models Maryel Uchida, Steinberg, Naomi Ekindi, and Sculy Mejia appear in advertisements photographed by Brigitte Niedermair.
Dior Spring/Summer 2022 Campaign
The designs of artistic director Maria Grazia Chiuri use a brilliant color palette of yellow, green, orange, and pink, making for an eye-catching display. The collection features everything from long gowns to tailored outerwear and shift style mini dresses to deliver daring femininity.
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When it comes to accessories, the Lady Dior purse in a micro version and the Dior Bobby East-West are two of the most notable styles. Elin Svahn styled the shoot, which also featured hair by Olivier Schawalder and makeup by Peter Philips.
“The stills’ subtly abstract geometry invents new graphic perspectives that highlight Dior fundamentals, such as cannage and Marc Bohan’s Slim Look, or the D-Jungle Pop motif, created as the emblem of the season. An ultimate detail – the MissDior glasses – complete these fascinating silhouettes with their fifties allure.”
Dior
