Dior Delivers 1960s Pop Style for Spring 2022 Campaign

Joanna Elizabeth


Published February 10, 2022


Updated February 13, 2023

Dior spring 2022 campaign
Dior unveils spring-summer 2022 campaign. Photo: Brigitte Niedermair

Dior’s spring-summer 2022 campaign, which was inspired by the work of Italian artist Anna Paparatti, pays homage to 1960s pop style through vivid color blocking and set staging. Models Maryel Uchida, Steinberg, Naomi Ekindi, and Sculy Mejia appear in advertisements photographed by Brigitte Niedermair.

Dior Spring/Summer 2022 Campaign

The designs of artistic director Maria Grazia Chiuri use a brilliant color palette of yellow, green, orange, and pink, making for an eye-catching display. The collection features everything from long gowns to tailored outerwear and shift style mini dresses to deliver daring femininity.

Related: Dior’s Lunar New Year 2022 Collection is Filled With Butterflies

Dior takes inspiration from the 1960s work of Anna Paparatti for its spring 2022 campaign.
Dior takes inspiration from the 1960s work of Anna Paparatti for its spring 2022 campaign. Photo: Brigitte Niedermair

When it comes to accessories, the Lady Dior purse in a micro version and the Dior Bobby East-West are two of the most notable styles. Elin Svahn styled the shoot, which also featured hair by Olivier Schawalder and makeup by Peter Philips.

Yellow 1960s Style Coat Dior Spring 2022 Campaign
A yellow coat stands out in Dior’s spring-summer 2022 campaign. Photo: Brigitte Niedermair

“The stills’ subtly abstract geometry invents new graphic perspectives that highlight Dior fundamentals, such as cannage and Marc Bohan’s Slim Look, or the D-Jungle Pop motif, created as the emblem of the season. An ultimate detail – the MissDior glasses – complete these fascinating silhouettes with their fifties allure.”

Dior Cat Eye Sunglasses Spring 2022 Naomi Ekindi
Naomi Ekindi wears cat-eye sunglasses in Dior spring-summer 2022 campaign. Photo: Brigitte Niedermair
Strappy Heels Dior Spring 2022 Campaign
Strappy heels featured in Dior spring-summer 2022 campaign. Photo: Brigitte Niedermair
Maryel Uchida Steinberg Naomi Ekindi Sculy Mejia Dior Spring 2022 Campaign Models
Maryel Uchida, Steinberg, Naomi Ekindi, and Sculy Mejia star in Dior spring-summer 2022 campaign. Photo: Photo: Brigitte Niedermair

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