Dior’s Fall 2024 Campaign is a Retro Revival

Joanna Elizabeth

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Published July 18, 2024

Dior Fall 2024 Campaign
Dior debuts its fall-winter 2024 campaign. Photo: Sarah Jones

Dior’s fall-winter 2024 campaign revisits the vibrant essence of the 60s with a modern twist orchestrated by creative director Maria Grazia Chiuri. Artfully captured by photographer Sarah Jones, the images unfold within the opulent settings of grand interiors, presenting a perfect backdrop for the pieces showcased.

Dior Fall/Winter 2024 Campaign

With a spotlight on retro-inspired evening wear, Dior's fall-winter 2024 campaign is out.
With a spotlight on retro-inspired evening wear, Dior’s fall-winter 2024 campaign is out. Photo: Sarah Jones

The collection is an homage to the inaugural Miss Dior ready-to-wear lineup, originally crafted by Marc Bohan and Philippe Guibourgé. Chiuri’s modern interpretation is nothing short of a celebration, blending iconic French sophistication with audacious retro vibes styled by Elin Svahn.

The Miss Dior graffiti print decorates a tailored trench coat for fall 2024.
The Miss Dior graffiti print decorates a tailored trench coat for fall 2024. Photo: Sarah Jones

Models Ying Ouyang, Elodie Guipaud, Matilde de Nard, and Nayonikaa Shetty pose in the elegant portraits. Key elements of the collection include bold leopard prints and the reintroduction of the Miss Dior logo in a dynamic graffiti style, splashed across sleek trench coats and chic accessories.

Elodie Guipaud and Nayonikaa Shetty pose in chic dresses and boots for Dior's fall 2024 ad.
Elodie Guipaud and Nayonikaa Shetty pose in chic dresses and boots for Dior’s fall 2024 ad. Photo: Sarah Jones

Denim pieces and flowing evening gowns offer a varied narrative, catering to casual elegance and high glamour. The accessory line is equally impressive, featuring felt hats and standout bags such as the Lady Dior and Dior Groove, detailed with graphic cannage lines that echo the house’s legacy of meticulous craftsmanship.

This campaign follows the recent launch of Dior’s Rose des Vents jewelry, adding another layer of luxury to the season.


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