David’s Bridal Features a Plus-Size Model in New Campaign

Joanna Elizabeth

/

Published December 15, 2015

David's Bridal features a plus-size model in its spring 2016 campaign
David’s Bridal features a plus-size model in its spring 2016 campaign

For the first time, David’s Bridal has tapped a plus size model to star in one of its campaigns. Model Mercy Watson was photographed in London by David Burton in gorgeous dresses and gowns wearing spring 2016 looks.

At a size 14, the model is also the same size as the average American woman. Despite this, it is a rarity to see more curvy models in fashion and bridal campaigns.

”We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad campaign creative,” Trevor Lunn, senior vice president and CCO of David’s Bridal said in a statement. See more images of the David Bridal campaign below!

Plus size model Mercy Watson fronts the bridal retailer's new advertisements
Plus size model Mercy Watson fronts the bridal retailer’s new advertisements
David's Bridal shot the campaign around London
David’s Bridal shot the campaign around London
A plus size model stars in David's Bridal spring 2016 campaign
A plus size model stars in David’s Bridal spring 2016 campaign
An image from David's Bridal spring 2016 campaign
An image from David’s Bridal spring 2016 campaign

Recent Updates

Zara Jeans Spring Featured

Zara Jeans Spring 2024: Exploring Casual Styles

The season of renewal brings with it Zara's spring 2024 jeans collection, offering a refreshing take on denim that pays ...
Makeup Looks Featured

Makeup Looks to Inspire: 15 Stunning Ideas for 2024

Makeup looks offer a canvas for self-expression, blending everything from the subtle allure of neutral tones to the vibrant impact ...
Penelope Cruz Chanel Iconic Handbag Featured

Penélope Cruz & Brad Pitt Are Iconic in Chanel Handbag Ad

Chanel's 2024 campaign for its Iconic Handbag enlists the magnetic allure of Penélope Cruz alongside Brad Pitt, offering a theme ...
Cara Delevingne Stella McCartney Feature

Cara Delevingne is Eco-Chic in Stella McCartney’s Summer Ad

In a striking gesture of environmental advocacy, Stella McCartney has enlisted supermodel and actress Cara Delevingne for her summer 2024 ...
Tom Ford Summer 2024 Featured

Tom Ford Summer 2024 Campaign: A Season of Luxe

Tom Ford has officially launched its summer 2024 collection with a compelling campaign that channels luxury and sensuality. With creative ...
Black Hair Types Featured

Black Hair Types: Unraveling the Beauty of Coils & Curls

Understanding the diversity of Black hair types is fundamental for those seeking to nurture and style their hair effectively. Whether ...

Leave a Comment